What does the small ‘i’ in DiSC Mean?

One question we get on a regular basis is: “Why does DiSC have a small “i”?  Before we reveal the reason for the small ‘i’, it’s important to note that no company or publisher owns DISC Theory. DISC, the theory, was created by William Moulton Marston in the 1920’s. While Marston developed a theory that […]