What does the small ‘i’ in DiSC Mean?

One question we get on a regular basis is: “Why does DiSC have a small “i”?  Before we reveal the reason for the small ‘i’, it’s important to note that no company or publisher owns DISC Theory. DISC, the theory, was created by William Moulton Marston in the 1920’s. While Marston developed a theory that […]

William Moulton Marston: Creator of Super Woman, Theorist of D.I.S.C.

William Moulton Marston was an inventor, psychologist, and writer. To be successful at one of these three areas would be an accomplishment for most people. Unlike most people, Marston was accomplished in all three. Marston’s greatest accomplishments are from writing Wonder Woman, inventing the lie-detector, and theorizing D.I.S.C. While these three areas seem unrelated, they […]

Does DiSC Provide an ROI?

What is the cost of Everything DiSC, and does it provide a valuable return on the organization’s investment? Everything DiSC Profiles now retail for $64.50 for a Workplace report. We recognize that this could be a large sum of money for many organizations, but Everything DiSC provides the most value compared to other DISC based […]

DiSC and Hiring: 5 Steps You Should Consider

We’ve all been there; sitting face-to-face with a candidate who has rehearsed for the interview. The candidate appears polished, poised, and professional, but is that really who they are? We are all capable of short-term transformations that project a “perfect self” by responding to the expectation cues that an interviewer desires, and savvy candidates can […]